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100 Reviews → 1 Decision Brief — Example

100 Reviews → 1 Decision Brief — Example

See how unstructured customer feedback becomes a founder-ready decision brief

This document is a representative sample. Actual briefs vary based on input data density and quality, but always follow the same analytical framework: severity, frequency, and revenue risk over surface-level sentiment.

Proof of Coverage (Transparency)

You had this mess. We turned it into the decision below.
See full raw dataset (100 unedited reviews)
  1. "Cleanest PM tool I've used. Dark mode + shortcuts = 2x faster workflows."
  1. "Mobile app crashes 50% of the time during task creation. Unusable."
  1. "AI task summaries save me 4 hours weekly. Game changer at $29."
  1. "Export to CSV broken for 2 weeks. Can't integrate with my CRM."
  1. "Onboarding flow took me from zero to hero in 15 minutes."
  1. "Free tier limit (50 tasks) killed my trial. Need at least 200."
  1. "Keyboard shortcuts are chef's kiss. Power user heaven."
  1. "Search function returns irrelevant results. Can't find old projects."
  1. "Google OAuth + auto-backup = flawless first impression."
  1. "Chat widget blocks mobile scrolling. Basic UX fail."
  1. "Referral program gave 3 months free. Smart growth hack."
  1. "Sync delays lose my client updates. Trust killer."
  1. "Community forum is dead. No real discussions happening."
  1. "Daily standup templates are gold for remote teams."
  1. "Pricing jumped 25% with zero notice. Loyalty not rewarded."
  1. "Board view switching fixed my ADHD planning issues."
  1. "Can't filter tasks by assignee + priority. Basic gap."
  1. "Time tracking widget is intuitive. Better than Toggl."
  1. "iOS notifications delayed 30+ minutes consistently."
  1. "Custom fields saved my agency workflow completely."
  1. "Dark mode flickers on Chrome. Annoying visual bug."
  1. "Zapier integration works flawlessly first try."
  1. "Recurring tasks feature needs date picker improvements."
  1. "Client portal sharing is secure and professional."
  1. "Bulk task import from CSV fails on large files (>500)."
  1. "Weekly recap emails hit the perfect balance."
  1. "Mobile swipe gestures feel native. Love it."
  1. "Dependencies between tasks break randomly."
  1. "Gantt chart view unlocked enterprise client win."
  1. "No offline mode = useless during travel."
  1. "Permission levels are granular. Agency dream."
  1. "Sprint planning templates save board setup time."
  1. "File attachments capped at 10MB. Need 100MB."
  1. "Real-time collaboration pings beat Slack."
  1. "Custom dashboard widgets lack resize handles."
  1. "Roadmap sharing with stakeholders is seamless."
  1. "Keyboard navigation skips every 3rd task."
  1. "AI priority suggestions actually make sense."
  1. "No bulk assignee changes. Manual nightmare."
  1. "Status emojis make boards visually scannable."
  1. "Chrome extension for time tracking = killer."
  1. "Can't collapse sidebar on mobile. Screen real estate."
  1. "Project templates for agencies are comprehensive."
  1. "Labels overlap on mobile kanban cards."
  1. "Activity feed shows exactly who changed what."
  1. "No calendar sync with Google/Outlook."
  1. "Multi-project swimlanes solved my chaos."
  1. "Task comments load slowly (>2s)."
  1. "Earned value tracking for agencies = unique."
  1. "Filter persistence broken across sessions."
  1. "test"
  1. "cool app"
  1. "I hate the purple color in the logo, change it back."
  1. "vry good"
  1. "Is there a student discount?????"
  1. "Not as good as Notion yet."
  1. "The login button took 3 tries to click on my iPad."
  1. "nice"
  1. "kjsdhfksjdhf" (Spam)
  1. "Why is there no crypto payment option??"
  1. "I accidentally deleted my task how do I get it back"
  1. "Great tool."
  1. "Fix the mobile thing."
  1. "Support was slow to reply yesterday."
  1. "I love the dark mode but it needs to be darker."
  1. "ok"
  1. "The AI feature is cool but does it work in Spanish?"
  1. "Subscription canceled." (No reason given)
  1. "Pricing is too high for students."
  1. "Works fine on my Mac, but my friend says it's slow on Windows."
  1. "Can you add a music player inside the app? lol"
  1. "good job guys"
  1. "How do I change my email address?"
  1. "The font is too small on my 13-inch screen."
  1. "Where is the logout button??"
  1. "Agencies need better white-labeling options."
  1. "The Gantt chart is okay but I prefer the list view."
  1. "Why do I have to pay for AI?"
  1. "Another project management tool... sigh."
  1. "Wait, can I use this offline? I was on a flight and it didn't work." (Duplicate of 30)
  1. "Hello? Is anyone there?"
  1. "Best $29 I've spent this month." (Duplicate of 3)
  1. "The task summaries are okay."
  1. "FIX THE CSV EXPORT NOW."
  1. "The mobile app is literally unusable right now."
  1. "I want to love this but the sync delay is scary."
  1. "Love from India!"
  1. "Great UX."
  1. "My boss loves the weekly recap."
  1. "The task limits on the free version are annoying."
  1. "The search function is trash."
  1. "Can I export to PDF?"
  1. "The templates saved me 2 hours of setup today."
  1. "I'm switching from ClickUp. This is much faster."
  1. "Mobile app crash again. iPhone 15 Pro."
  1. "Why no API access for the starter plan?"
  1. "The keyboard shortcuts are confusing."
  1. "I think the AI is hallucinating my task dates."
  1. "I need a refund, the CSV export failed and I lost data."
  1. "Keep up the good work."
Shown for transparency. This raw data is not meant to be read — it exists to prove analysis coverage.
Raw feedback includes high-signal insights, duplicates, noise, spam, and low-context comments. No manual cleanup was performed before analysis.
Note: Low-signal, duplicate, spam, and non-actionable entries are intentionally included to demonstrate how the analysis engine separates noise from decision-grade signal.

Output: Decision Brief (Example)

This is what the Decision Brief compresses into one forced, founder-level decision.
Output start from here-

🎯 Executive Verdict

Patch mobile stability and CSV exports immediately — $14k MRR churn risk tied to "unusable" core workflows.

🚨 FIX MATRIX — $14.0K MRR AT RISK

Priority
Pattern
MRR Risk
N (%)
Action
Engineer Days
Timeline
10/10
Mobile crashes
$10.0k
5 (5%)
iOS patch
2
Fri EOD
9/10
CSV export failure
$4.0k
4 (4%)
Backend fix
1
Wed EOD
Mobile Crashes (10/10 — Churn Risk 5 + Revenue 3 + Frequency 2)
  • Evidence: 5 mentions / 5% of N — Explicit "unusable" and "crash" reports on iPhone 15 Pro/mobile.
  • User Quote: "Mobile app crashes 50% of the time during task creation. Unusable."
  • Impact: Blocks Core Workflow for mobile cohort ($10k MRR); immediate churn driver.
  • Action: Freeze feature work; 2 iOS devs on task-creation stability; ship Fri EOD.
  • Founder Translation: "Mobile is broken for paying users. Fix this or lose the mobile cohort."
CSV Export Failure (9/10 — Churn Risk 5 + Revenue 2 + Frequency 2)
  • Evidence: 4 mentions / 4% of N — Includes explicit refund request and "lost data" claims.
  • User Quote: "I need a refund, the CSV export failed and I lost data."
  • Impact: Blocks data portability/retention; 100% risk for export-reliant users.
  • Action: Identify timeout/failure point on large files; stabilize backend export logic.
  • Founder Translation: "Failed exports lead to refunds. Fix the data pipe by Wednesday."

🔇 IGNORE — Strategic De-prioritization

Search Improvements
  • Noise Source: 2 mentions / 2% of N
  • The Trap: Sentiment-based ("trash") without churn signal or core workflow block.
  • Waste: 2 engineer-weeks for indexing/relevance tuning.
  • Directive: Remove from roadmap for 90 days.
Keyboard Navigation/Shortcuts Fixes
  • Noise Source: 2 mentions / 2% of N
  • The Trap: Conflicting feedback (some love, some find confusing); non-critical friction.
  • Waste: 1 engineer-week in UI/UX logic.
  • Directive: Remove from roadmap for 90 days.

🚀 DOUBLE DOWN — Growth Levers

Agency-Grade Templates & Permissions
  • Why it works: High-value segment ("Agency dream") tied to multi-seat expansion.
  • Proof Standard: Expansion (explicit mention of agency workflow/team rollout).
  • Evidence: 5 mentions / 5% of N — "Custom fields saved my agency workflow," "Agency dream."
  • User Quote: "Agencies need better white-labeling options... Permission levels are granular. Agency dream."
  • Immediate Test: Manually offer "White-label Beta" to the 5 users who mentioned agency needs. Success metric: ≥2 join beta.
AI Task Summaries
  • Why it works: Proven WTP (Willingness-to-Pay) at specific price point.
  • Proof Standard: WTP (explicit price-to-value correlation).
  • Evidence: 3 mentions / 3% of N — "Best $29 I've spent," "Game changer at $29."
  • User Quote: "AI task summaries save me 4 hours weekly. Game changer at $29."
  • Immediate Test: Add "AI Summary" upsell modal to Free users hitting task limits. Success metric: 5% CTR.

🔥 Forced Decision

Stop all feature development to fix Mobile Task Creation and CSV Exports this week. 30-day consequence: Estimated $14k MRR churn leakage and permanent brand damage in the Agency/Pro segment.

🔧 ENGINEERING CAPACITY PLAN

Mobile Stability (Task Creation)
Effort: 2 iOS engineers × 16h = 2 engineer-days
Dependencies: Crash logs (Ready)
Timeline: Mon–Wed; Fri deploy
Conflicts: Pauses "Offline Mode" research
Owner: iOS Lead
CSV Export Reliability
Effort: 1 backend engineer × 8h = 1 engineer-day
Dependencies: Sample failed file (Needed)
Timeline: Tue–Wed; Wed deploy
Conflicts: Delays API documentation update
Owner: Backend Lead
TOTAL ALLOCATION THIS WEEK: 3 engineer-days
OPPORTUNITY COST: 1 week delay on new feature experimental builds.
RECOMMENDATION: Execute stability fixes Mon-Wed; utilize Thu-Fri for QA and Double-Down testing.

📊 7-DAY SUCCESS CRITERIA & BINARY GATES

✓ MUST ACHIEVE:
  • Mobile crash rate < 1% on task creation events.
  • CSV export success rate 100% for files up to 500 rows.
  • Zero "unusable" mentions in support tickets for 48h post-deploy.
⚠ SHOULD ACHIEVE:
  • Support tickets related to "Export" down by 50%.
  • Day-1 retention for new mobile installs increases by 10%.
❌ FAILURE CONDITION:
  • Any crash on iPhone 15 Pro during task creation post-Friday → Revert and escalate.

📊 Data Stats & Blind Spots

  • Data Size: N=100
  • Confidence: HIGH (N=100, clear clusters on Mobile/CSV/Agency)
  • Revenue Data: MRR=$150k; Mobile=$10k; Agency=$15k
  • Rejected Items: Dark mode flicker (1%); Search (2% - no churn); Keyboard nav (2% - no churn).
  • Blind Spots: Specific Android crash data missing; actual LTV of "Agency" segment is estimated.

🛡️ Liability Notice

This brief reflects probabilities derived from user feedback and provided financial data, not guarantees. Founder retains final operational and strategic judgment.
Output end here -

What This Brief Tells You

  • What is actively causing churn
  • What to fix first (and what not to fix)
  • Which customers matter most
  • What becomes possible after stabilization
All from a single pass over your existing customer feedback.

What This Brief Replaces

❌ Reading 100 raw reviews ❌ 2-hour roadmap debate ❌ Opinion-driven prioritization
✅ 1 decisive action plan

Get This Clarity for Your Product

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  1. Submit via our secure form (takes 2 minutes).
  1. Receive your Decision Brief in 48 hours.
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Built with the Review Insight Labs Decision Architect Engine.
This analysis combines pattern-recognition AI with founder-level business logic to force decisive action. It's not a summary—it's an execution protocol.